You never know who shares your name on Google
When someone (like a recruiter) searches for you on Google or LinkedIn,
who pops up on their computer screen: you, or other people with a name
that's the same or similar to your own?
Many job seekers think that not appearing in search results is
demonstrating maturity and good taste. In fact, invisibility (having no
entries in the first page of search results in a search on their name)
makes them vulnerable to mistaken identity and, also, to looking
out-of-date. Either result can end an opportunity--perhaps many
opportunities.
Employers research job applicants
Like anyone contemplating an expensive "purchase," employers research
job candidates on the Internet using search engines before they hire
someone. A CareerBuilder study
showed that a "bad hire" (someone who doesn't work out) can cost the
employer as much as $50,000. So a new hire is an expensive risk, and
researching candidates before hiring them is a good way for employers to
try to avoid a costly mistake.
Recent studies show between 50 percent and 90 percent of employers
perform those searches, and that number has been increasing. In the last
three years, I haven't spoken with a single recruiter who didn't answer
"yes" to the question about online research of candidates. Often, they
do the research before they interview the candidate--and certainly
before they hire the candidate. What they find is very important to
those candidates' chances of landing a job.
Why job seekers should research their names
I recently helped a job seeker who is a computer programmer determine
the best name to use for her job search. I found some very interesting
people, associated with different versions of her name, including the
following:
• A Playboy "Playmate of the Month" from a couple of years ago
• The mug shot of a woman being sought by the police for stabbing her boyfriend
• The obituary of 93-year old woman who died in a different part of the country
• An interior decorator with a great deal of visibility, including appearances on national TV
The job seeker opted to use the version of her name associated with the
obituary, since that was the version of she used most often--and
clearly, if she was applying for a job, she wasn't dead. She avoided the
other versions of her name because she didn't want a potential employer
to think she was wanted by the law or had experience and visibility in a
field an employer would not expect--or necessarily want--for a
programmer.
Self-defense for job seekers
People often shy away from Googling themselves because they don't want
to be accused of "ego surfing," which sounds very shallow and
self-centered. Ignore that concern. Considering the example above, I
call searching on your name "defensive Googling," because that's what it
is. Defensive!
You can't address or fix a problem if you don't know you have one. Know
what Google will show an employer associated with your name. Otherwise,
you are at risk of being disqualified because of someone else's
activities, or because something you have posted shows you in a bad
light.
The best strategy is to regularly (at least once a month) search in
Google and Bing to see what is being shown to employers related to your
name. Search on the version of your name you use on LinkedIn and in your
resumes. Then search on other versions of your name--with and without
your middle name or middle initial. You're trying to find a "clean"
version of your name--one without anyone else's "digital dirt" stuck to
it--and to avoid versions of your name that could lead a potential
employer to avoid you.
Be consistent!
When you find a clean version of your name, consistently use that
version of your name for your professional visibility. This doesn't mean
that you need to legally change your name. You simply choose the best
version to use for your LinkedIn profile, resume, and other job search
activities and visibility.
A job seeker I know called himself Edward, Ed, or Eddie, depending on
the job he was applying for. On LinkedIn, he called himself "Edward J."
This created confusion for employers trying to research him, so Ed now
officially calls himself "Edward J." on all of his job search documents
and professional visibility. This "connects the dots" for employers and
recruiters researching him.
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